One Line SiteLinks
In my previous post on Google Site Links I explained the nature and the importance of Google Sitelinks on top of the Search Results for a popular search or a website.
In its latest update, Google Operating System blog noticed that some of the One line Sitelinks are now supporting links within the same page, that points the searcher down to a portion of the same page. That means Google Sitelinks are now Supporting HTML Anchor texts. For instance, a search for [Raja Ravi Varma] in Google returns a Wikipedia result at the top. The result has the classic one line Sitelinks, but instead of the Sitelinks hyperlinking to different pages, they hyperlink to the same page, but point down to the page to a specific section.
Normally, Google's "One Line" Sitelinks points links to different web pages within a website. For instance, Search engine query on Google Search shows one line sitelinks for top two results (Dogpile and Altavista), pointing to different pages within those websites.
IMO, Yahoo’s quick links have been doing this for a while now. But, search for [Raja Ravi Varma], Yahoo takes the different set of Anchor texts within the page when compared to the Google Search Engine.
To sum-up the topic, one line site links is not new, but the anchors feature seems to be new from a Google search page perspective.
Labels: Google Operating System, Google SERPs, Google Sitelinks, site links, web pages, Yahoo Sitelinks
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Importance of NoFollow Tags
Website SEO with Link Building Efforts
- Question – Do you feel that the widespread and blanket use of Nofollow tags is devaluing Google’s search algorithms? Examples such as Wikipedia where are links are nofollow. Does Wikipedia mean nothing to Google algorithms? (by Vince Samios UK)
- Question – Does Google take into account quality factors from nofollowed links when the links come from well established authority websites such as Wikipedia? (by Jonaths , UK)
Matt Cutts answers to them saying:
- Nofollow links are actually a very small percentage of the entire web.
- Wikipedia links wont directly help you in any rank boost on the SERPs.
- There are lot of factors that help determine whether a site or person linking using the nofollow tag (From Wikipedia or otherwise) carries “trust” or not. If they are trusted sources, then the nofollow tag could be ignored.
- Basically the nofollow tag is a tool to keep away spammers.
Check out Matt's video:
I have demonstrated a NoFollow Checker Tool in my previous topic - SEO Tools for "SEO aspirants" to check whether or not a website points External Links with "No-Follow Tags". This tool will allow to check whether or not a website or web pages points links to the external sites with Nofollow.
Labels: matt cutts, nofollow checker tool, nofollow tags, outgoing links, SEO Expert, seo tools, videos, website links
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SEO Tools - Latest
Use the right SEO Tools for better SEO analysis and better search engine optimization (SEO) strategies for Top rankings on Search Engines. Here are the two SEO Tools that I developed recently and that gained popularity. 1. Google Snippet Optimization Tool and 2. No-Follow Checker Tool.Google Snippet Builder Tool: This tool is used to optimize your Titles, Metatags - Meta Description tags for a web page. Ideally they should fit into the limit of the snippet that Google displays on the SERPs, it means that a web page should contain 10 words on Title, 25 Words on Description and the size of 25Kb should not be exceeded for any given webpage. Well, what if you exceed? Simple, it will be shown as "..." at the end of Title or Description or both.
So, if you are finding it difficult to remember these while creating Titles and Meta Tags for your Web Pages, then follow and use this Google Snippet Optimizer/Builder Tool.
NoFollow Links Checker Tool: As I already mentioned in my previous post on How to optimize websites, the Backlinks are one of the most important factors that many of the Search Engines consider to weigh a website.Further more, here is a new tool that I developed and you can use this tool to check the websites that offer backlinks without a NoFollow Tag to any website. This however makes the link value (Link Juice) flow from site A to Site B and will be effective to gain links from such kind of websites.
If you want to know about a website, whether or not it offers links without a Nofollow tag, then try this Nofollow links Checker Tool.
Labels: builder tool, google snippets, Manage SEO, nofollow checker tool, SEO advice, SEO Chennai, SEO Industry, seo tools
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Rubik Cube for Branding
Well whats special on my blog for now? Lets say, Rubiks Cube for Branding!
Seriously, Rubik's cube can bolster brand building efforts through Rubik's Cube, apart from other marketing strategies like - SEO, Pay-Per-Click campaigns, and Google base among others.
Rubix Cube Yes, you are right, the Rubik's Cube could be the best sought after promotional product for brand building efforts and it offers new challenges to your customers, whilst appearing easier than the 3x3 Cube.
History of Rubix Cube: As per wikipedia post, Rubik's Cube is a 3-D mechanical puzzle invented in 1974 by Hungarian sculptor and professor of architecture Ernő Rubik. Originally called the "Magic Cube", the puzzle was licensed by Rubik to be sold by Ideal Toys in 1980 and won the "German Game of the Year" special award for Best Puzzle that year.
As of January 2009, 350 million cubes have sold worldwide making it the world's top-selling puzzle game. It is widely considered to be the world's best-selling toy. In a classic Rubik's Cube, each of the six faces is covered by 9 stickers, among six solid colors.
A pivot mechanism enables each face to turn independently, thus mixing up the colors. For the puzzle to be solved, each face must be a solid color. Similar puzzles have now been produced with various numbers of stickers, not all of them by Rubik.
The most interesting thing is that The original 3×3 cube celebrated its twenty-fifth anniversary in 2005.
Labels: brand building, brand promotion, major brands, rubiks cube, videos
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Get Perfection With Domain Change
Change as per your requirement :)
But tell Google about your domain changeNormally, when website owners change their domain names as per their company's ongoing requirements, most of the webmasters and website owners face a headache to get along with the new domain name and its age in terms of Google Page Rank. Now it is a good news for everyone who are interested in changing their domain name.
Google has announced a new feature in Google Webmaster Tools named change of address. This feature allows webmasters to notify Google when they move domain names.
Further more, Google also states that one should make sure that their original site is not a subdomain (for example, http://newsite.example.com).
Finally, Google posted a help document on moving your domain to aid webmasters with this process.
Labels: domain change, google, Google Announcement, new domain names, webmaster update
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Enhanced Search Query Performance reports
Inside AdWords: Enhanced Search Query Performance reports: "more granular insight into the queries that trigger advertisers ads." What does that mean?
The search query report will no longer show unknown keywords or additional queries lumped into one report that aren’t available. But, the advertisers can still use the highest volume queries, but even these additional smaller queries can give ideas for new keywords.
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Google with New Skin - Better Search Experience
Better Google Search Experience:
Google Search Options, Rich Snippets and Google Squared
Google Searchology event 2009 highlights a break through in an other new algorithmic update video by Google. and brought in new features that really explore search from a broad and entirely new perspective.
Google's earlier Searchology event was two years ago with a launch of Universal Search, a feature that blended results of different types (web pages, images, videos, books, etc.) on the SERPs. Since then Universal Search has grown quite a bit, adding new types of results, expanding to new countries, and triggering on ten times as many queries as it did when we launched it.
Google Search Options:
Google has now announced in its official blog that it has come up with a new feature having wide range of information on the web and quickly connect people to just the precious data as found on the Internet, they need at that moment. This helps users find more useful information, and do more useful things with it.
Google seeks web publishers help with microformats or RDFa standards to mark the HTML and bring this structured data to the surface. This will help people better understand the information you have on your page so they can spend more time there and less on Google.
Rich Snippets:
Google will be rolling this feature out gradually to ensure that the quality of Google's search results stays high. Webmaster who are further interested in participating, can visit the rich snippets help page to learn more. Also, Google's official blog states that "The Search Options panel also gives the ability to view results in new ways. One view gives more information about each result, including images as well as text, while others let you explore and iterate search in different ways."
Google Squared:
Finally, during the event, Google showed a preview of a new tool that we're calling Google Squared. Unlike a normal search engine, Google Squared doesn't find webpages about the topic — instead, it automatically fetches and organizes facts from across the Internet. This will beup to users later this month on Google Labs.
Here is the Video:Stay tuned!
Labels: google search, Google Squared, reviews, Rich Snippets, videos
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Contact Details
V.B.Lakshmi Narsimhan
Chennai India Twitter
About My work
I am an In-house Search Marketer handling Search Engine Optimization (SEO), Social Media Marketing (SMM) and Search Engine Marketing (SEM) activities for an MNC in Chennai. I write this SEO blog posting on emarketing Trends and review SEO Tools with rave insights and topics at SEOChat, Highrankings.com, Mediapost, SEMPO among others to that could be helpful for the users who are inclined towards Internet Marketing.
