By Mike Grehan on Clickz Article says that SEO is some kind of dark art and it's all smoke and mirrors. Of course, it's none of those things. The fact remains that no special background or skills are required to become an SEO. It's not hard to learn. Anyone can do it. The same could be said about pay-per-click (PPC) as it emerged. After all, it was just an auction. Pick some keywords, throw some cash at it, then go for a beer. Its nice to hear that. Read more...
Further more, He is the author of multiple books and white papers on the topic, and his best-selling second edition of "Search Engine Marketing: The essential best practice guide" received more plaudits from the industry's leading players than any other book on the subject. His newsletter has attracted over 17,000 subscribers. Mike played a key role as founding member and promoter of the global Search Marketing Association (SMA) movement and sits on the board of SMA-UK.
