Link-building is one of the most important factors to be considered while optimizing a website. There a few basic points to be considered while link building and these points are listed below:
1. Link Baiting
2. Link Exchange
3. External linking
1. Link Baiting: There are many types of links Baiting that can be attained when you get links to your site from other rilevant or irrelevant sites. For example when you sell software products such as SSL, Firewall, Antivirus etc., online through which your clients or partners will have to direct traffic through a link on their site. Also, by promoting your products through press releases, blogs etc., you will get a link back called link baiting.
2. Link Exchange: Though Google is frown on this type of link building strategy, but this is good one to consider when you exchange a link with a higher PR (Page Rank) site and the sites that are relevant in terms of content to yours.
3. External linking: This is done by providing a link to the major sites that are relevant and those which have a higher PR, through a keyword or key phrase in your content. It is better to avoid the extra links page to provide links outbound links.
These are just a few SEO Link Building Strategies that are listed here also there are many more one way link baiting ways such as through Vedios and posting content on Newsletters out of many others.
