Search Marketing Information and Case Studies on Internet Marketing Campaigns specific to SEO PPC Email Promotions & Social Media Marketing.
Saturday, May 27, 2006
Google Difficult To Understand!
Medical Billing site may not be the reason why Google has'nt crawled it yet but the reason might be something else. I am keeping my fingers crossed.
Monday, May 22, 2006
SEO Tips
There are a few important things to consider while optimizing a website:
- Increase number of pages indexed in the major search databases through sitemap.xml
- Increase traffic to site from the algorithmic (natural) search placements
- Lower the cost of audience acquisition for the site through organic search
SEO Strategies: A successful SEO project usually requires changing site infrastructure, content, and linking strategies. Some of the strategies that need to be considered to optimize the visibility of websites across all major search engines include:
Keyword research: I shall learn what keywords are most often be used to access our site and what content people most often search for within the framework of our site.
Tag Authoring: I shall create a process to ensure that the most appropriate keywords and phrases were included in all meta tags, alt tags and title tags.
Content Enhancement: Content is one of the most important aspects of search engine optimization, and considerations I shall include are:
Keywords used in headings - H1, H2 and so on.
- Paragraphs or sentences used to describe various sections or services
- Ensuring high-value keywords are used frequently
- Placing keywords within hyperlinks
- Creating themed pages or sections dedicated to particular topics and
- Integrating more targeted keywords in the title tags, meta tags and alt tag