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Website Optimization (SEO PPC) Tips & Tactics

Search Marketing Information and Case Studies on Internet Marketing Campaigns specific to SEO PPC Email Promotions & Social Media Marketing.

Google Difficult To Understand!

I am weird with the way Google algorithm is because of the tracking that I have been doing on a website called Easymed.us that has almost everything that is needed for the search engines to crawl. Needless to say that I have found that though there is google sitemap.xml for this Medical Billing website and also robots.txt file and the code is followed by the standard design required.

Medical Billing site may not be the reason why Google has'nt crawled it yet but the reason might be something else. I am keeping my fingers crossed.

posted by Narasimhan @ Permanent Link, links to this post

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SEO Tips

There are a few important things to consider while optimizing a website:

  1. Increase number of pages indexed in the major search databases through sitemap.xml
  2. Increase traffic to site from the algorithmic (natural) search placements
  3. Lower the cost of audience acquisition for the site through organic search


SEO Strategies: A successful SEO project usually requires changing site infrastructure, content, and linking strategies. Some of the strategies that need to be considered to optimize the visibility of websites across all major search engines include:


Keyword research: I shall learn what keywords are most often be used to access our site and what content people most often search for within the framework of our site.

Tag Authoring: I shall create a process to ensure that the most appropriate keywords and phrases were included in all meta tags, alt tags and title tags.

Content Enhancement: Content is one of the most important aspects of search engine optimization, and considerations I shall include are:

Keywords used in headings - H1, H2 and so on.

posted by Narasimhan @ Permanent Link, links to this post

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Contact Details

V.B.Lakshmi Narsimhan

Search Marketing

Chennai India Twitter

About My work

Brand Promotion

I am an In-house Search Marketer handling Search Engine Optimization (SEO), Social Media Marketing (SMM) and Search Engine Marketing (SEM) activities for an MNC in Chennai. I write this SEO blog posting on emarketing Trends and review SEO Tools with rave insights and topics at SEOChat, Highrankings.com, Mediapost, SEMPO among others to that could be helpful for the users who are inclined towards Internet Marketing.

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