New Analytics Interface by Google will be the edge over all other Web Analytics tools that are in the Internet as of today. This new Google Analytics Interface will provide the Web Analysts a new and comprehensive look with its features that are user friendly interface and it texts in bold and readable.
Tabs that were existing before are totally changed and the Graphs, Drop downs, Dates etc., provides an easy navigation and also there is a Help Resources tab placed right at the bottom of the left navigation bar to avail more information on usability of the interface, apart from Managing report with Scheduled Emails.
Map overlay with continents and Detail Level analysis. Data overtime is replaced with the Segment wherein we can navigate using a dropdown menu for Source, content, keywords etc.
Referring Sources tab was replaced with referring Sites, Search Engines and All Traffic Sources.
Defined Funnel Navigation is changed to Funnel Visualization and the Funnel graphics are more
comprehensive and colorful.
Comparision:
My major observations are: Earlier in the old Google Analytics account, under Traffic sources, the Adwords Campaigns used to show the data of all the websites profiles that were run using Adwords. But now it shows only the data of the relevent profile that we seek.
Further more, when we change the profile using top drop down menu, we used to get the stating graphs and need to be navigated further. But now in the new Google Analytics interface we can lang on the samme tab where we wanted to compare with the other site's performance. This way we will save time of navigation.
Finally, many more new features to deal with the new Google Analytics Account.
Happy Analysis...
