It is time for me to recruit a new SEO for a MNC that I am working in. Following are the points on Job responsibilities and Skill set required for the same.
In Summary, an SEO is the search engine optimizer who will be committed to deliver strong search engine performances for a single or various domains of an organization.
Responsibilities of an SEO are to:
· Develop comprehensive implementation and management strategies that will garner top rankings on the major search engines through search engine compliant website optimization techniques.
· Execute all aspects of a search engine optimization program for each of the websites of his /her team.
· Analyze and research keywords and coordinate with the designer to ensure search engine friendly HTML codes.
· Coordinate with the content team to enhance search engine friendly text for the websites. He/she will ensure proper keyword segregation and placements on various pages and improve link popularity.
· Research on and analyze the site architecture and come up with innovative ideas for developing the same with a view towards optimizing the sites for the search engine.
· Implement search engine and directory submissions, monitor trends in the search engine industry, develop effective keyword lists and monitor the site rank performance.
· Prepare and analyze reports on ranking, conversions and other metrics, understand search engines (how the spiders work) and study daily, weekly and monthly review reports.
· Utilize the available data to improve the site’s positioning and perform required analysis directly relevant to optimization/advertising on search engines. He/she will research, formulate and implement policies to enhance the search engine ranking of websites.
· Meet all the aspects relating to the targets set up by the team leader and coordinate with other members to complete the assigned jobs smoothly.
Job Profile for an SEO are:
· The candidate should be familiar with search engine algorithms and strategies and understand what it takes to get a website ranked in top positions on popular search engines.
· Must have a good knowledge of web design, HTML and links as pertaining to search engine optimization.
· Must understand the concept of page layouts and its implications for search engine optimization.
· General knowledge of website traffic analysis software (Webtrends, HitBox, and Urchin) will be an added advantage.
· Should have the basic understanding of natural search tactics and how web metrics are track (http headers, redirect, tracking pixels, etc).
· Must have a good command over the English language for efficient keywords analysis.
Please feel free to contact me on my mobile: 9381145619 or mail me at narsimhanim@hotmail.com
