Learn SEO SEM and Internet Matketing Techniques

Here is a new buzz in the Search Marketing Industry. You guessed it right, it is a SEMPO Institute SEM training program that teaches standardized strategies and best practices, and provide courses to establish a benchmark for SEM expertise worldwide.

The courses and testing consist of basic SEM, and advanced SEO / SEM tracks, and was developed by an extensive list of SEM professionals worldwide.

The course is priced at $499 for the basics, $1,750 for advanced SEO, and $2,250 for the SEA program.

SEMPO has also expanded internationally, with global committee representation in India, Japan, Canada, Spain, the United Kingdom, and Scandinavia.

SEMPO chairman Gord Hotchkiss also recapped the Annual State of Search 2006 report, highlighting the following:

- $9.45 billion dollar search spend in 2006, which will rise to $18.6 billion in 2011.
- SEM is poaching offline budgets.
- For the first time, marketing executives consider search a marketing priority.
- SEO strategy and paid search / SEO implementation are the most common agency services utilized by advertisers.
- SEO is the most popular form of SEM, used by 75% of marketers.

These are amaizingly great numbers.

Google Ranks a Site

Today, I observed that Google ranks a site with the changes made with respect to their guidelines onto the Titles, Metatags, Alt tags and Anchor texts also a little of Cross-linking with keywords.

The lesson that I learn't is that there should not be any further changes in the mean time with a panic when you do not find the ranks popping up in SERPs in a week or two, because it may take some more time to get good results, provided the modifications on the web pages are done properly.