Google Acquiring DoubleClick is one of the biggest acquisitions in the Internet industry for $3.1 billion. With this acquisition Google will gain an edge over the other online advertisers such as firstclick.com etc.
This acquisition will bring more revenue to Google with DoubleClick's technology products and services which are sold to advertising agencies and media companies to allow clients to traffic, target, deliver, and report on their interactive advertising campaigns, apart from their Brand Names and their major domain coverage.
Google, in its press release says that it is going to offer superior tools for targeting, serving and analyzing online ads of all types, significantly benefiting customers and consumers.
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