Web Analytics Introduction

Trinad Rao on the Day 2 event at SearchCamp gave a quick introduction on Web Analytics in General, along with a few simple A/B Test suggestions.

Watch his video below:

You may be wondering as what metrics need to be tracked on Web Analytics and what can be ignored to make a financial decisions among others. First, people should not make mistakes by ignoring analytics completely and continue making decisions based on their intutions. Instead, it is essential to try not to analyze everything. Understand your web site business goals, create logical visitor groups, and determine conversions. Target your reporting to these actualities. Do not attempt to respond to every single data point.

It is also a good thing to look at the big picture and understand all of pertinent facets on your site, instead of just focusing on single data types such as Unique Visitors or Return Visitors.

Web analytics work well in determining where converting traffic is coming from, detecting behavior patterns, and understanding what is not working. But, there are many factors that can negatively impact the accuracy of the actual dollar volume of sales. So be careful while using Web analytics.

Search Marketing IQ or Interview Questions

Following are a few questions and their answers that were asked and answered in the Searchcamp on its second day. This was the most interesting session on that day.

Q1 What is the most common word used by Matt Cutts?
A. Link Baiting

Q2. What is HD-DVD Code
A. This is revolted by a user of Digg.

Q3. What is a Highly paid keyword on Adwords?
A. Mesothelioma is the Asbestos related keyword that has an highest bid price of $80.

Q4. Florida Update Google PR and Backlink was done on which Date? I won a T-Shirt for answering this!
A. 3rd Dec, 2003

Q5. What is Google OneBox?
A. OneBox Search Module from allows users to search business intelligence to identify the most relevant BI. Also it gives an instant result on top of Google’s organic search result. For example, when you enter weather ny, Google shows you the current New York weather update.

Q6. Who is an initial investor for Google?
A. Ram Shriram, the early angel investor in Google.

Q7. What is the worth of Social networking website Facebook.com?
A. In a recent estimation Facebook was worth $10b. FYI, Facebook is a social utility that connects people with friends and others who work, study and live around them.

Q8. Social Networking site that deals with Lawyers?
A. Avvo.com is used to find every licensed lawyer, Read attorney ratings, client reviews, bar sanction history, and lawyer endorsements.

Thats it folks. These were the Q&As that I could digest on the SearchCamp 2 day event. Cheers.