Search and Media Marketing Trends

On SearchCamp Event there were many presentations on SEO, SEM and Internet Marketing Trends and the industry future among others by the Gurus of the industry.

The highlighted presentation Topics are as follows:

1. Measuring the success of a SEO campaign - Prabuddha S. Raychaudhuri, CEO, SEOguru Technologies, Calcutta

One of the main points for the success are Traffic Generation and Conversion. Goal conversion can be enhanced through the following webpage building techniques:

• Build database of Newsletter Sign ups


• Track the Transaction particulars


• Request for price quotes


• Tracking Online sales increase

2. Recent developments in Keyword Marketing - Geroge Tai, Obamboo Inc, Taiwan

In Taiwan trade and marketing depends upon real an traditional media like the magazines, catalogs - print media rather than the Virtual media like Internet Marketing.

If SEO and the traditional media goes hand-in-hand in Taiwan it will work wonders.

The Companies in that contry are 5 years behind India.

Keyword rankings are without boundaries and targetes. Building trust is important in Taiwan which makes client pay you upfront. Henceforth, Taiwanese market need to build search industry image to market their products. But as of now using Google as marketing engine is not much in Taiwan.

3. The future of search engine marketing - 8 predictions for 2008 - Mahesh Murthy, Founder & CEO, Pinstorm, Bombay can be reached at mahesh@pinstorm.com # 9892249969. He was also a speaker on of the Search Engine Strategies Conferences.

MegaTrends in Search Marketing Industry happening with ADVERTISERS, ARTS and AGENCIES

It won't be just about Google, it won't be just about Search in the future. Marketers don't allow evil monopoly. Cross-engine Search Engine Marketing management systems will thrive.

Marketers will learn to sell online using Search Marketing Techniques from Google, Yahoo, MSN (GYM), Miva, Baidu (Search Engine used in China), Naver (Search Engine used in Korea), Yandex (Search Engine used in Russia), Sensis (Search Engine used in Australia). Prediction is that SERPs ranking formula will be broken whereas, Brand Marketing will be maintained.

Pay per organic click will move to Pay per performance. Hotels and Airlines industries will move to Cost per acquisition model. Better than Google Click Fraud, there will be long term acquisition tracking systems.

Easy or extremely difficult to sell the products online or convert the online users anyhow and charge more from client.

Then in Pay-Per-Performance deal margins of commission model will come into picture rather than imediate CPA and it is worth the customer life-time value.

• In Commission Model, you do not describe the techniques to the client and there is a greater chance for clients to run away without paying you.



• In Cost Per Acquisation (CPA) Model you describe the techniques to the client and there is no chance for client to run away without paying you because the cleints rely on your inputs and cannot take away the data which will be password protected by which they cannot work on their own. This is also called as Black Box Model.

Major Search Engines send Junk traffic to the sites that spend millions of dollars on Sponsored listings. These search engines do not disclose them though they claim that they are working on it.

In Commission systems pay more to gain more, whereas, in CPA system, pay less and gain less and in Retailer system there will be no incentive marketing.

It will be democratised advertising agencies with multi-lingual websites. The model changes India as a Central online Marketing Hub and fully staffed in all the regions of the country.

Organic Search Engine Placement Advice from Google

It is on air that Google is going to give away advices to Optimize Website as per Google Guidelines to rank on Google's Search Engine Result Pages (SERPs).

As per a recent article, Google has already crossed an invisible line by offering free advice about organic search engine placement to its biggest pay-per-click spenders.

If this sought of advice comes into picture then the big players will gain more and more from the Organic Search rankings of their websites.

In Google's Webmaster Help Center it is clearly stated that the Companies that offer SEO services may be unethical and have given the industry a black eye through their overly aggressive marketing efforts.

Having said that, if Google is going to offer advices for the SEO community then there will not be any Search Engine Optimizers working for the major companies and may be settling down with the small and medimum size companies.