This post is all about cross-channel tracking using AdWords interface, to track Yahoo! PPC Camapign performance.
Being in India I had setup an account a week ago, this took me the whole week to get used to the interface losing $300 by gaining 151 clicks and 0.66% conversion.
To track this campaign on Yahoo Search Marketing, I had to set up a cross-channel-tracking on Google Adwords and this was a nightmare because I was unaware whether we can get the conversions tracked by this interface and on top of it, I was been told by the AdWords representative as follows:
Tish B: Hello Narasimhan. Thanks for contacting Google Adwords. I'm happy to help you. narasimhan: i have some doubts on cross channel conversion tracking
Tish B: I understand you would like information on cross channel conversion tracking.
Tish B: Yes. Please go ahead.
narasimhan: i am running a campaign on yahoo search marketing
Tish B: Okay.
narasimhan: i have copied and pasted the code which was generated by Google tool on adwords
Tish B: Okay.
narasimhan: i was able to see the clicks in cross channel conversion tracking but not the conversions
narasimhan: why?
***Tish B: There it gets limited to tracking only clicks and not conversions.
narasimhan: okay fine
Tish B: You're welcome Narasimhan.
Tish B: Is there anything else that I can help you with?
narasimhan: no nothing else.
I was zapped!! when I saw the conversion rate this morning using the same AdWords cross-channel-tracking interface. Anyways, here is the
proof.
However, taking decisions while running any campaigns either it is Google Adwords, Yahoo PPC, MIVA among others, are difficult due to the time lag in reflecting changes. A Danish proverb says, "He who has a choice has a trouble." Every decision ever taken is borne out of choices. Successes as well as failures in the campaign management are the results of decisions. "Nothing is more dificult, and therefore more precious, than to be able to decide", Napoleon said. After all, decisions are the essence of management.
However, taking decisions while running any campaigns either it is Google Adwords, Yahoo PPC, MIVA among others, are difficult due to the time lag in reflecting changes. A Danish proverb says, "He who has a choice has a trouble." Every decision ever taken is borne out of choices. Successes as well as failures in the campaign management are the results of decisions. "Nothing is more dificult, and therefore more precious, than to be able to decide", Napoleon said. After all, decisions are the essence of management.
Moreover, there are many things that need to be worked upon by Yahoo to attract the advertisers to run PPC campaigns using their Yahoo Search Marketing Interface.
Finally, Google should train their Support team upto the mark, to help the advertisers like me to get the appropriate answers.
Happy reading!
