Before finding out the actual numbers with (Web Analytics - Case Study), that caused a spike on traffic generated to the Comodo website, let us know some interesting thing as what a print media released on the Online Spending between Barak Obama and Hillary Clinton.
They say that when consultants analysed what went wrong with Hillary's campaign, her online ad spending numbers shed some light. Through the entire 2007/2008 campaign, far less on online advertising than Obama's campaign has this year alone. Still, desparity, they did have something in common: both spent the bulk of their online ad budgets on Google Adwords. Hillary doled out around $292,000 to Google between Mar'07 nd Apr'08, most of which was spent this year. Meanwhile, Obama's campaign has spent thousands of online ad dollars through ad networks and Social Networking websites, but Clinton's filings did notname any such recipients.
Here is a discussion on Obama Campaign at Search Insider Summit, held in Dec'08
It also added finally that if political races are won by the biggest as spenders, the contrast between senator Obama's online ad spending and that of Clinton's could have people wondering whether more of jer ad budget should have neen spent online. My opinion on this context is that not online Online Ad spending fetched Obama with more votes but also with his Social network promotions.
Well, having said about Obama and Hillary's online race, I would like to enlighten you as what exactly made a spike on visitors traffic that increased on our website during a week between 26th Apr'08 - 3rd May'08.
Web Analytics - Case Study on Direct Traffic
What is Direct Traffic?
If you track your website stats, which I am sure most of you do, you’ll see a section of visitors that come directly to your website rather than from another referral websites or from a search engine. Direct traffic does not depend on shaky factors like search engine rankings or social media popularity. This traffic will likely be the most targeted traffic to a website / blog. Direct visitors are warm leads. Whether you are selling products or just attempting to grow your subscriber base, your direct visitors will be the most responsive to whatever you are offering. Because they have chosen to visit your site specifically, they probably value your opinions over others.
We had a press release published on our company's website promoting Comodo SSL certificate by saying that "Obama'08 website has deployed Comodo InstantSSL certificates to provide online contributors reassurance that their information is encrypted and secure". This gave a boost on online traffic to the Instantssl.com website. The factor which I had analysed here on Google Web Analytics was for Direct Traffic and what made the spike in people on the Internet visiting our website.
It is observed that the direct traffic to Instantssl website, most importantly is from the Bookmarking (in most cases people are already familiar with your website / blog and they are choosing to come back) that usually happens when users bookmark through their browser's favorites option or through the WIDGETS (small bookmarking icons) that we provided on our FORUMS, Blog, Support pages etc. Also, it can be through offline promotional efforts through Print media (News paper, Magazines etc.) where people will remember the URL of a website and then type into their web browsers.
