Adwords Cross Channel tracking is one of the most important prerequisite to allowing advertisers to track their online ads, through channels like Yahoo Search Marketing, Miva and also Banner ads among others.
It is said that Google Adwords Cross-Channel Conversion Tracking will no more be available to the advertisers from August 25, 2008. As of that date, the feature and its related data will be removed from all accounts of the advertisers. If the advertisers would like to keep a copy of your cross-channel conversion data, then they can do so by keeping a record of it for themselves before the removal. Whereas the usual Google AdWords conversion tracking will not be affected by this change.
Alternative to cross-channel tracking, advertisers can use the free Google Analytics service to track all your online marketing efforts. Analytics offers the same functionality as cross-channel tracking, plus much more. It shows you how people find and explore your site, which keywords are really working, which ad text is the most effective, and where your visitors are dropping off during the conversion process. Click to start using Google Analytics.
If you already have an Analytics account and would like to track your non-AdWords online advertising campaigns, you'll need to tag your destination URLs with special variables.
Tagging online ads is an important prerequisite to allowing Google Analytics to show as which marketing activities are really paying off. Fortunately, the tagging process goes smoothly - once you understand how to differentiate your campaigns. Learn about all of the variables an advertiser can use to differentiate campaigns, by reading the five dimensions of campaign tracking.
Now, I should work a bit more to tag non-Google campaigns with Analytics and add new tracking code on the landing pages and shall maintain the flow of Cross channel conversion tracking.
