Google Adwords Quality Score Improvement
Google made the Quality Score calculation better than before:
The ability to understand Quality Score and how it affects an Adwords account and any business is the most important aspects to consider while managing Google AdWords from an Adgroup to its campaign level.
More delimited Quality Score calculation: Google's new quality score algorithm to take ad position into account. So while one ad in the top position might have a higher CTR, an ad in the seventh position with a lower CTR should not impact the quality score as much as it did in the past. This should allow all the ads to "compete fairly," as Google said and thus make for a more relevant ad space in Google.
With the new algorithm, ad 2 will not be held back by ad 1's lack of quality and will be placed above the organic results on the yellow region above the search results. Earlier Google Algo was like, if a ad at position ONE did not meet a threshold but ad at position TWO did meet that threshold, then ad TWO would not be taken to the top spot.
Google Teams says that the positions are particularly valuable to advertisers because they are prominently positioned on the page. Given their prominence, it’s especially important that these ads be high quality so Google says that it will therefore place extra emphasis on quality when determining which ads to show in this location.
High quality ads on Yellow Region of the search results: According Google Team, to appear above the search results, ads must meet a certain quality threshold. Google will allow an ad that meets the quality threshold to appear above the search results even if it has to jump over other ads to do so. In the past, if the ad with the highest Ad Rank did not meet the quality threshold, they may not have shown any ads above the search results. For instance, suppose the ad in position ONE on the right side of the page doesn’t have a high enough Quality Score to appear above the search results, but the ad in position TWO does. It’s now possible for the number TWO ad to jump over the number ONE ad and appear above the yellow region above the search results. This change ensures that quality plays an even more important role in determining the ads that show in those prominent positions.
In my Opinion, this is the best the advertisers gets benefited and Google encourages them in this way to buy more and effectively manage Adwords Campaigns.
Labels: Adwords Campaigns, Manage Adwords, new feature, Quality Score
posted by Narasimhan @ Permanent Link,
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I am an In-house Search Marketer handling Search Engine Optimization (SEO), Social Media Marketing (SMM) and Search Engine Marketing (SEM) activities for an MNC in Chennai. I write this SEO blog posting on emarketing Trends and review SEO Tools with rave insights and topics at SEOChat, Highrankings.com, Mediapost, SEMPO among others to that could be helpful for the users who are inclined towards Internet Marketing.
