Search Engine Optimization is a process of improving the volume and quality of traffic to a web site from search engines via "natural" or "organic" or in an "algorithmic" way.
This is a marketing strategy to drive traffic to website(s) and is found in practice since ages. Here in Chennai, there are many companies who invested millions of dollars either in their in-house Search Engine Optimization efforts or as outsourcing.
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At 30's being an SEO in Chennai, I feel that I am one of the early trend setters to adopt such a marketing strategy to promote my clients websites. It is been a long journey of 4.5 years since mid of 2004. As it is said that search serves two purposes such as Research and Response.
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Research covers any type of information gathering. Regardless of the research topic, searchers typically know or have a general idea of what their intent is. Whereas, response comes from a stimulus.
Most searchers today see an ad on TV and then search for those products online. Understanding the necessity of offline stimulus to grow online response is why Google among many others has introduced offline advertising platforms in print, radio and television.
To conclude, the popular brands are becoming increasingly Internet savvy these days.
