Monday, May 26, 2008

MTD ClickCharge on YSM Financial Reports Tab

What is MTD ClickCharge?

MTD ClickCharge means Monthly Transaction Details. In Financial Reports Description Table we can see:

Monthly Financial Reports Access to Invoices, Statements, and Activity Reports for your account for prior calendar months, which you can download in PDF and text formats, and...

Billing Transaction Detail Reports Historical billing transaction data for your account over the date range you select. The date range is restricted to the previous six calendar months. Displays one row per billing charge entry. We can see that MTD when we click on this link in the reports.

IMO, YSM is 100% waste medium and 100% waste source to pay for their sponsored clicks, because they are from irrelevant ones. When I made an effort to exclude all those irrelevant websites in the YSM campaign Admin section, then I see that there are no more than 5 clicks each day. However, YSM has come up with a click filter as its new report as per its Blog letting users know how many clicks are discarding the irrelevant clicks.

What I can’t understand is that why Yahoo! has been contrary to let its users opt out of content & search network altogether. If I want to advertise only on Yahoo! search site and not on any of its other network, I think that Yahoo! should let its users opt out of its extended network. That will help advertisers further to not pay for click fraud!

It is better to focus more on social media to promote the niche websites, rather than going for PPC from Yahoo!