Two new improvements to Google Organic SERPs
Google rolled out two new improvements to Google SERPS (Search Engine Result Pages) with tweaks on its unbeatable Algorithms for a better search experience for its users with Related terms and Longer snippets.
The first offers an expanded list of useful related searches and the second is the addition of longer search result descriptions both of which help guide users more effectively to the information they need.
More and better search refinements is the ability to better understand associations and concepts called as "semantics" a new technology that can better understand associations and concepts related to your search, and one of its first applications lets us offer you even more useful related searches (the terms found at the bottom, and sometimes at the top, of the search results page).
Longer snippets while users type longer queries on the search box will fetch you the results starting with a dark blue title and is followed by a few lines of text is called as a "snippet", which together gives an idea of what each page is about. This gives more clarity on the context, this snippet shows how the words of a query appear on the page by highlighting them in bold.
When user enters a longer query, with more than three words, regular-length snippets may not give them enough information and context. In these situations, Google increases the number of lines in the snippet to provide more information and show more of the words users type in the context of the page. Exciting! Huh!
What else does a user need other than these. Do post your feedback on my blog.
Happy Searching!
posted by Narasimhan @ Permanent Link,
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V.B.Lakshmi Narsimhan
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About My work
I am an In-house Search Marketer handling Search Engine Optimization (SEO), Social Media Marketing (SMM) and Search Engine Marketing (SEM) activities for an MNC in Chennai. I write this SEO blog posting on emarketing Trends and review SEO Tools with rave insights and topics at SEOChat, Highrankings.com, Mediapost, SEMPO among others to that could be helpful for the users who are inclined towards Internet Marketing.
