Google Dominence Going to Last How Long?
With nearly 14 billion online searches every month and social media sites that rival populations of large countries, there’s unlimited opportunity for businesses and Google aswell. But I wonder to the fate of Google from the buzz happening on its Search Tools and its business.
With the recent chargesheet filed by European union, as it has fined a total 1.68 billion euros ($2.4 billion) for antitrust infringements in Europe. if guilty, Google is liable to pay a fine of 10% of its global turnover. It has slapped a record 1.06 billion euros in fine on Intel in the past for abuse of market dominance. REUTERS
EU regulators opened a formal investigation into Google on Tuesday, putting pressure on the world’s top Internet search engine to offer concessions to settle antitrust complaints and avert a lengthy battle like Microsoft.
The move by the European Commission came more than nine months after British price comparison site Foundem and French legal search engine ejustice.fr alleged Google’s search algorithm demoted their sites in Web search results because they were rivals. Microsoftowned Ciao, from Bing, also filed a complaint with the European Commission about Google’s standard terms and conditions. “The (European) Commission will investigate whether Google has abused a dominant market position in online search by allegedly lowering the ranking of unpaid search results of competing services,” the EU executive said in a statement.
But Competition Commissioner Joaquin Almunia said it was premature to say there was a problem with Google’s business practices. “I want to be very clear that this does not mean that there is definitely a problem—it is far too early to say that,” he told a European Parliamentary hearing. Google said it would cooperate with the regulator. “There is always going to be room for improvement, so we will be working with the Commission to address any concerns,” a Google spokesman said.
However, Google defended its formula for ranking websites and said it had stopped using exclusive contracts almost two years ago. “We built Google for users, not websites, and the nature of ranking is that some websites will be unhappy with where they rank,” the spokesman said.
“Those sites have complained and even sued us over the years, but in all cases there were compelling reasons why their sites were ranked poorly by our algorithms.” The Commission said it would also look into allegations that Google sets exclusivity obligations on advertising partners, preventing them from placing certain types of competing ads on their websites, as well as on computer and software vendors, with the aim of shutting out competing search tools.
Furthermore, an advertizing company Aimclear recently cameup with a case-study on Google's Keyword Search tool, showing its bad performance.
This shows that Google is either making big changes its business being more commercial than before or focussing on other major issues that are not user friendly as it used to be.
