Saturday, October 08, 2011

Why Display Advertising NOT Effective

As it was said in the topic "Search is the high school prom king and queen that gets all the attention, but display is the workhorse without which the internet economy would collapse. Search is still 60% of where your online ad dollars are spent, but it's not where 60% of your time gets spent! Display runs everywhere, it reaches more people, it achieves basic brand metrics better than search, and it is more effective at creating customer behavior than search."
There is a need for how marketers should be using display to drive growth and understand the product  theme before starting a display campaign like for instance, here are a few display campaigns that failed to attract the Website Visitors. Here are some of the display campaigns look and feel...




But, but, how to control the websites where we buy media from... Love to hear your views. Happy Advertising!